Organic, always. No desire to encourage advertising.
(Yes, I'd be willing to pay a modest subscription if Google got out of the advertising business. No, I doubt this pledge will ever be put to the test...)
(Yes, I'd be willing to pay a modest subscription if Google got out of the advertising business. No, I doubt this pledge will ever be put to the test...)
That would be like asking Ford to get out of the automotive business. Something like 94% of Google's revenue comes from their advertising division.
More importantly, I wish people would stop pitching the subscription model when it comes to alternatives to advertising. Study after study, after real world example, after real world example has shown that subscription models just don't work. Period. Sure, you may have one or 2 rare exceptions where a site didn't crash and burn but the overwhelming majority of sites that have tried it have fallen hard. And the ones that saw success only saw very tepid success.
It's a model that just doesn't work.
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Note, also, that "fewer adverts" isn't the same as "Google out of the advertising business"! Although, in practice, I probably would pay for the former as well if it were an option.