I quit Apple precisely when the iPhone 1 was released due to ideological reasons, as I realised the whole ecosystem would become a walled garden. But I concede they have good products.
I was looking forward to the new Pixel and Pixel XL. Google devices are the only ones that have a sane code/update policy within Android, and thus allow me to run Copperhead OS (which is the only free mobile OS I find realistic to run). However, they are insanely expensive, which IMHO risks making Copperhead a really niche option.
Samsung makes decent hardware, Note fiasco aside, but their Android mods are a joke. Same for most Androids. Jolla is stuck. And fringe options like Pyra are cool but inconvenient on a daily basis...