I can understand that the media companies don't want to cooperate with Netflix by denying them access to their IP but it's sad that they haven't been able to launch a real alternative to Netflix during all these years.
Supporting Netflix is of course also something they don't like, since the more monthly paying customer Netflix attracts, the more viable competitor it becomes. This leads me to wonder that could it be that studios did not originally even consider Netflix as their competitor?
The studios don't really want to cooperate. They want complete control over how you watch their product.
In the UK we no longer have rights to format shift (we did, but they were rescinded), so if you bought it on DVD and want to watch on your tablet - well you'll probably have to buy it again or infringe the letter of the copyright law.
What's that? Want to stream it to another device from your computer, ha-ha, no chance. If media companies made such things legal (they control the copyright laws) then there's no telling what might happen. People watching the media they paid for, how absurd!
They want to sell you a cinema viewing, sell you a DVD, sell you a tablet download, and even then sell you a streaming copy to watch on your TV (because who has a DVD player now).
Likewise, I doubt we'll be seeing Netflix's OC showing up on regular cable or broadcast networks anytime soon. Not that they couldn't get some licensing revenue from it, but it's just not their chosen model.