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I am not a communist, but I must point out, that it works exactly the same way with capitalism too. If you got some time, there is a great documentation called 'The Century of the Self', which shows (among other things) how modern marketing in western countries started and evolved.

Thank you, I'll have to add it to my list.

"How else do you think they managed to convince so many people to be communists?"

Once they had momentum? With rifles.

The free stuff?

Free food. Unless you are parasite, in which case, gulag for you.

You spelt 'government' wrong.