Nothing. I made the best mousetrap. Then I told people it was the best mousetrap. And I never lied or used marketing BS. Now my company is worth $2MM.
That's how it used to work. It still does.
That's how it used to work. It still does.
"I told people it was the best mousetrap" sounds like your contribution to the discussion, and it sounds like there's more to the story here. Care to share any details or lessons?
Sadly shinier mousetrap sells better than the best mousetrap.
Best case scenario with your approach you get something like https://en.wikipedia.org/wiki/Grado_Labs
Grado beats Beats no contest but which company sold for $3B?
I admire Grado's approach (met founder Joseph Grado in late 90s) but theirs was the best case scenario.
Worst case scenario you pick any industry and it is littered with rusting hulks of amazingly built mousetraps which did not get enough traction to sustain business.
It fails for so many that there is a term "better mousetrap fallacy".
https://business.monash.edu/marketing/marketing-dictionary/b...