Lower cost of living
means lower labor costs: people aren't really working for abstract dollars, but for what those dollars can buy.
BTW, to be having this conversation makes me feel like I'm trapped in Chapter 33 of 'A Connecticut Yankee in King Arthur's Court' (Mark Twain, 1889):
http://www.archive.org/stream/connecticutyanke00twai#page/32...
Though, Twain first lays it out on p. 304 of the same edition:
http://www.archive.org/stream/connecticutyanke00twai#page/30...
A man who hasn't had much experience, and doesn't think, is apt to measure a nation's prosperity or lack of prosperity by the mere size of the prevailing wages; if the wages be high, the nation is prosperous; if low, it isn't. Which is an error. It isn't what sum you get, it's how much you can buy with it, that's the important thing; and it's that that tells whether your wages are high in fact or only high in name.