Advertisers have been building profiles of users for 20 years now with the promise that relevant ads aren't annoying and can be valuable. I think it's time to give up.

Billboard companies and People magazine are able to sell ads without knowing who saw the ad. Why do advertisers online suddenly need to know everything about me? Billions have been spent building crappy ad-tech and to assemble profiles and I'd be surprised if it's been a net gain overall when you factor in the externalities of it all (tracking, power consumption, bandwidth usage, malware, etc...).

I feel no ethical issues with using my DVR to skip ads, u-block to stop tracking in my browser, or changing the radio station in my car when an ad starts playing.

/rant