If they get a good small (4,5" range) Surface phone out, I'm out of the Apple game for good :)
If Dell just could gain a tad more "design soul" and shake some our horrible memories of the stodgy Dell of the past I think they're in a prime position ... then again the PC market is apparently shrinking so who knows. There seems to be an ever widening divergence between mainstream consumers and professionals, and the companies haven't quite figured out to react, or they have and we don't like it.
Around 2010 they started segmenting their product line much more and design quality fell through the floor. We briefly had some 'small business' Vostro laptops with sharp edges that hurt when you typed, and Latitude E<something> on which you couldn't open the lid without holding the base.
The old Latitude Ds just kept working...
Recently, possibly as a result of the share buy-back, it sounds like they've found their feet again and I'm willing to give the XPS or Precision a try.