* Custom screen technology leap-frogging 4K displays directly to 5K, at a full-system price below that of a 4K screen alone from competitors at the time.
* wide colour gamut screen tech putting them several years ahead of the competition.
* Brand new screen digitiser technology in the iPad Pros that also puts them several years ahead of any of their competitors.
* 3D Touch technology nobody else even appears to have a path to implementing because it requires such close design integration with the hardware and software.
* mobile processor designs putting them years ahead of any of their competitors in yet another technology category.
* A new variant of iOS (Watch OS) that's now powering two completely different product categories.
I venture to suggest that the death of innovation at Apple is being declared somewhat prematurely.