Unfortunately, this leaves me with no way to distinguish between genuinely alarming sentiments and exaggerations. I can't support blurring that line.
For example, you can say that Trump didn't really mean you should vote twice, and perhaps he didn't. On the other hand, that isn't stopping some of his supporters from voting twice. So did he mean it? Or is he just accidentally encouraging it because some people are taking him literally? Either way is bad.
Trump's staff didn't kick the guy chanting "Jew-S-A" out of his rally. Conway says she would have kicked him out, which is nice, but nobody on the ground did it. Does that mean Trump thinks the chanter was just over-exaggerating his racism? Would it be OK for Trump to chant the same thing, since we're not supposed to take him literally?
I think it's preferable if people running for President make it clear when they're being sincere.