Yeah, it makes no sense to me for Google to throw away their Nexus brand and all the good will they built up behind it. If the Pixel (phone) was really made by Google, it might make a bit of sense to keep the Pixel branding in the sense that it's manufactured by Google vs Nexus where it's not. But the pixel phone is made by HTC, just like the Nexus phones. To add to the confusion, they already had the Chromebook Pixel (small laptop), the Pixel C (tablet), and now the Google Pixel (phone). I half expect their next device to be the Pixel Potato, given their numbering sequence.