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This does make me wonder why there's not an AM and PM toothpaste sub category. AM toothpaste with caffeine and PM with some type of mild sedative. They could double sales

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There surely is AM toothpaste: https://www.powertoothpaste.com/

I always figured toothpaste for sensitive teeth contains local sedative.

Any toothpaste with menthol (pretty much all of them) contain a local sedative, it's just not addictive

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