This is a rich person service. Don't feel bad for them. What they're buying is someone else to watch their credit so they can go do whatever they want. The other customers are corporations that get hacked and then have to pay for credit monitoring.
Which is interesting right? "security" company essentially betting that security measures won't work.
I suppose they're at least in a good position to have some insight on that.
This is not so much defense in depth as the ambulance at the bottom of the cliff. Funded by a company that makes fences.
I think this supports your point of view, but it's kind of a 2.3bn dollar statement about how well fences are working out for people.