Children playing outside are in the early stages of a physically and financially devastating addiction perpetrated by those monsters in the sporting goods and sports medicine industries. Before you know it, they'll be loading up Subarus full of REI snowboarding gear and burning gasoline in the direction of Tahoe. Keep your kids away from the outdoors, everyone, there lies capitalism!
Children reading are merely a resource being ripened for exploitation by publishing companies, who have somehow duped the taxpayer into providing customers for them!
Communicating with each other? Oh God, the horror.
Everything about childhood has commercial implications if you squint hard enough.
I can see that it might be creating familiarity with the company name (or is it? what fraction of people distinguish between OEM, OS and software vendor?), but unlike gas stations and hotels I don't see software as a place where that matters a lot.
Quite a few people learned programming in Visual Basic and went on to have rich, diverse careers.
I mean, sure, it's 5 to 7 years old depending on your count, and it has quite a lot of toys, but "lifetime" seems a bit of a stretch.
Star Wars has for sure stood the test of time, and I have no problem imagining Minecraft being Lego 2.0/Lego digital or something else entirely, but right now I see it merely as really great/pervasive product with some branding.
Though Minecraft is still cheap and low on commercialisation compared to a lot of the "let's annoy them until they succumb and pay for more diamonds/gems/gold/tokens" games.
Gotta wonder how much the merchandise (clothing, mugs, posters, toys, freaking lego sets) is earning them though.