When I want to know which way the wind is blowing I take a trip down to 4chan. Not because they know anything about the outside world, but because there are many who frequent the site who have an almost intuitive understanding of how to manipulate the presentation of information on the internet for maximum effect. Why? No idea, but maybe it has something to do with the fact that the only way to keep your thread for vanishing into the realm of the overlooked and 404ed is to post just the right combination of words and pictures to draw the attention of hundreds of different brains. Adverse selection at its finest.