For example for the boots:
One-Day Shipping -> 1 day of processing + 1 day of shipping = 2 day turnaround
Two-Day Shipping -> 3 days of processing + 2 days of shipping = 5 day turnaround
For example for the boots:
One-Day Shipping -> 1 day of processing + 1 day of shipping = 2 day turnaround
Two-Day Shipping -> 3 days of processing + 2 days of shipping = 5 day turnaround
Amazon Prime simply cannot scale at the given price point. People who place >= 100 orders a year are paying <= $1 per shipment. The $100/year Prime subscription is not sustainable if people use it. I'm sure they claw back a significant profit from people who buy Prime and then only order 10-20 times a year, but it's possible it doesn't earn back what excessive users are costing them.
Is it a little shady that they offer 2-day shipping with caveats? Yes. They should either make it much more clear that there are no guarantees, or increase the cost of heavy Prime users to be profitable enough to scale it properly.