This thread caught my eye: http://www.mechanicslounge.com/showthread.php?t=4982
http://www.m1products.net/sms/manager/images/orderscreen.jpg
How many mechanics have email ? I think a large percentage.
How many people starting up new mechanic businesses are in their 30s or even 20s and reasonably net savvy ? I imagine quite a few.
Course these questions are best answered with some research and discussion with mechanics.