I think it's actually a really smart approach. MS spent ~2 billion and multiple years of R+D to get the Hololens built. Snapchat's coming at it from another angle, start simple and build up with each successive generation. The fact that they already have people clamoring for something this basic is telling...
Edit: On second thought you maybe meeting the exact definition of Vaporware in that they are not manufacturing it yet[1]. No indication that they won't be able to though.
I think it's fair to speculate that they will end up as vaporware. Only alternative I can see is them pivoting to a more niche field so that they don't directly compete with hololens.
People started saying Duke Nukem Forever was a vaporware long before the parent company actually admitted it.
except it isn't, the information article is one person's opinion and other people that have used the production device have said differently
But the article specifically says "as it stands now, is noticeably inferior to Microsoft’s HoloLens headset"
So I don't get how matching Hololens is the "worst case scenario"
But then again, first mover advantage has been more of the exception than the rule for quite a while in tech.
Edit - Androids "auto add to dictionary" creates a lot of stupid capitalizations.