Since when is 4 cars not a lot of cars?
The letters were downright devious. The company letterhead was designed specifically to look at a glace like the state official emblem, the contents were all white paper, no photoshopped images (cheaper to produce and more accurate to the real deal, win win I guess) and the marketing materials were designed to look like pre-filled official forms, except when you actually read it you realized it was application for that bloody warranty.
I can't fucking believe it's legal to send shit like that. You're two steps from impersonating the Government. I could totally see someone a little further on in years (or just not paying attention!) thinking they had to respond.
In Poland it's normal practice. You register a company, you get serious looking email from private companies which names are very similar to related government entity which tells you to pay for registration (which is free). It's going on for years, no consequences for them.
The same about golden and silver coins, gold plated religious stuff - company called freaking "NATIONAL TREASURY" aimed to look like national mint sells this shit for years.
"YOUR DOMAIN IS EXPIRING ..."
And they're always from SEO companies trying to sell marketing.