Sugar does have a lot of fructose in it, but fruits have higher fructose content because they have less glucose.
Reality, turns out, is more complicated than black and white.
Whole-grain/white can be misleading as far a sugar goes. I've had whole-grain brands that were so sweet that I couldn't stand to use them for sandwiches.
Doesn't seem to be so: http://nutritiondata.self.com/topics/glycemic-index
Turns out Betteridge's law is just something snarky Internet people say.
This appears to be the one I recall: http://calmerthanyouare.org/2015/03/19/betteridges-law.html
My numbers were off it's actually 46% "non-polar", 20% "yes", 16% "maybe" and, 15% no
https://news.ycombinator.com/item?id=9232419
Additionally there was a publication in a statistical journal which also discussed the "phenomenon" http://link.springer.com/article/10.1007/s11192-016-2030-2 which also found that it wasn't a factual assertion (in academic papers).
Anyways - if the downvote was for something other than my own snark I'd love to hear what it was.
Apologies for coming off as a jerk.