> Even without getting into the result that not interacting with Elsevier has on careers in the biomedical sciences...

The author of the article addresses this concern in the "What you can do" section. He says he's noticed no ill effects from avoiding Elsevier journals and that most people are likely to have the same experience.

As for PLOS ONE's business model, it's possible that it sets up some perverse incentives, but fortunately there are choices other than PLOS ONE if this model bothers you.

If it really is impossible for you to avoid publishing in an Elsevier journal, that's fine, but anybody who can avoid it should for the reasons presented in this article.