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"Peekier (pronounced /'pi·ki·er/)"

If it's spelled exactly as it would be if you wanted it to be pronounced another way, it should be pronounced that way

I don't get it - how else would it be pronounced? To me it looks like the comparative of a hypothetical adjective "peeky" (compare "peakier"), or perhaps a form of a verb "to peeky" (compare "carrier"). Either way, the pronunciation seems to line up with theirs...

That's almost a plus: People in the know can feel smug pronouncing it the correct way, while the majority of people pronounce it the obvious way. See: Wikipedia's pronunciation.

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