Would saying "Go to the RIGHT hospital and you're 3 Times more likely to live?" be equivalent?
If you go to a bad hospital, you're 3x more likely to die. But if you go to a good hospital, you're 99 / 97 or roughly 2% more likely to live.
Suppose 1 in 100 patients (for X) die at the best hospital and 3 in 100 die at the worst.
Keeping percents the numbers are much less scare mongering.
Best: 1% die, 99% live
Worst: 3% die, 97% live
Comparing the percents makes it sound much more significant "three times" (sounds like 300%, in an emotional sense).