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When people have to judge something, but they have no expertise to actually judge it, then they use price as an indicator for quality. People use price as indicator when buying clothes, jewellery etc. all the time. Isn't this the same effect, but applied to food (where healthy is considered to be correlated with quality)?

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Agreed... I feel like this study is going to be misused to mock people who choose healthy food. But the reality is, we all make those kind of decisions based on limited information.

I can walk into a Best Buy right now and laugh at all the people wasting money on perceived better electronics because of price.

Perhaps there needs to be a greater focus on these home ec themes in school. The basics: finance, health choices, and so on so that even if people don't go beyond high school they would have some grounding in home ec. It would do many a child and adult good to have some kind of understanding of basic home ec issues.

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