By lately do you mean 7 years? Clickbait has been their entire business model from pretty much day 1.

To their credit, BI's clickbait headline writing skills are stronger and their thesaurus of adverbs thicker than many competitor sites.

Plus you'll never guess this one amazing thing BI does that skyrocketed them to among the best in the industry at headlines...

Fortunately their anti-adblock tech prevents me from wasting any more time on their site.

What do you find clickbait about this article's title in particular? The 'nightmarish' part?