There has been quite a few articles about the climate effect of meat eating, but every time it lacks a good comparison towards the older common problems like car emissions. They general do not mention that driving 10 minutes each day, or choosing a vegetarian diet vs meat rich diet for a whole day has the same effect on the environment (from a CO2 perspective).

10 min drive, or a 5 min commute from one place to an other, is something I think most people don't consider as far away. Driving to a vegetarian place for lunch might set back the environment more than a walk to a beef restaurant. We should have a cost table if we want to minimize the environmental impact on this individual level.

> He said it was pointless trying to persuade people to give up things they wanted, like big cars

And this is why I suspect we have seen so many articles trying to address diet instead. Having everyone reducing CO2 a bit is easier than addressing those that do order of magnitude more damage, since there is so much more people who eat than people who own a car.

*edited 10m -> 10 minutes