Can somebody clarify, is he validating the demand for his product by actually selling it? What if it's not profitable and you have to pull out I.e. only subscribes 2 students ?
I'm validating demand for the course before actually recording lectures. If only 1 or 2 students signed up and subsequent tests failed I would have refunded them their money. But so far it looks good so I'm planning on recording courses in late January.
You can learn more about the course here -- upupgrow.com