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He makes $1k everytime he hits HN's front page. This is his business model.

How exactly?

https://www.upupgrow.com/blog/2017/1/3/how-to-validate-deman...

If we want to combat clickbaiting, we need to stop making websites profitable the more they're read. If we take action to install uBlock (blocking) or AdNauseam (fake clicking), we make it at least less effective. In the latter case, we turn it around.

Well, clickbait might mean "BS content" to you, but it means "stuff we want to read" for those clicking on those links.

We had clickbait titles for ages now for them to actually be a "bait" for anyone. Almost everybody knows what they'll get when they click on a listicle or a gossipy title or whatever, and they click on because they like the content.

This almost reads like 'We should encourage people to eat junk food because some people like the taste of it.'

Yes, "almost", it just lacks the "encourage" part.

So is writing 4,000 word articles that ideally help other entrepreneurs. That's a pretty important caveat to include. But hey, I'm biased :)

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