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OS X less than 5% ? That's really surprising!

According to Wikipedia: "As of November 2013, Apple's online store was available in 39 countries, with physical Apple Stores numbering 444 in sixteen countries (263 US/181 elsewhere).

The world has roughly 196 countries. I don't know how many of those you can buy Macs in, but I'd expect there are gaps.

However, a lot poor countries have access to cheap PCs, or local cheap PC assemblers, or users can build their own machines.

There are countries where Apple cannot legally open a retail store. They go through tie ups and partnerships with local companies to setup stores and sell their products. For example, in India - every major city probably has at least 4-5 "Apple Stores" which are not fully owned by Apple and thus probably don't factor into these stats.

This. In thailand and cambodia apple seems widely available. None of those is a official store tho. I think i've seen more than those 400 stores in Thailand alone.

In Norway too, there is a large chain official partner, essentially an Apple Store operated by not-Apple, but the online store is official Apple, I think that is what OP was referring to. IN some countries there is no Apple Store online.

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