I imagine it's mostly just playing the percentages. Bet when it has a high percentage of winning, fold when it doesn't. It doesn't need to read its opponents if it can play the percentages perfectly.
The reason why simply playing the numbers fails is that if I know an opponent is playing this way, I'll just fold every time he decides to play.
Bluffing is a major component in No Limit, and there are very different profitable playing strategies.