"At Google we believe in designing products with speed as a core principle. The Accelerated Mobile Pages (AMP) format helps ensure that content reliably loads fast [...]"

Yeah, that's certainly one way to look at it. Yet in my book, the "AMP 'format'" (emph. mine), above all, ensures the continued assimilation of the open web, and with it most of ad revenue collected there, into the huge moloch that is Google (and its AdWords and Analytics infrastructure). I think it's a disgusting technology to adopt, and none of its supposed benefits are worth the drawback that you're giving away control over the end-to-end communication with your actual users.