Plus, they mine the shit out of that data. Even if they're not earning ad revenue on it, they're tracking location, usage statistics, I wouldn't be surprised if their user agreement includes the ability to have AI "watch" the video and try to mine data about what's happening in the video the same way they mine your email to build smarter and more effective consumer profiles about you. So even with nobody watching your video, I wouldn't put it past the "G-men" to find a way to eke some profit off it.