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Debatable, as it is a sports watch (arguably "the" sports watch). Wearing a sports watch with black tie suggests a middle class New Worlder

Rolex + Tuxedo is the look popularised by the James Bond films to the extent that it has taken on a life of its own now.

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They switched [1] as early as 1977 to Seiko after a brief flirt with Breitling, then to Omega from 1995 although Rolex did briefly reappear in 1989.

In other words much of today's target market did not see Bond wear a Rolex in cinemas, and it is a testimony to the strength of Rolex's brand that Omega's own product placement has been hijacked in people's minds.

[1] http://www.jamesbondwatches.com/the-list-eon-movies.htm

That scene where Eva Green tells Craig David that his watch is "beautiful" is one of the most cringeworthy things I've ever seen...

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