This has been already done with music and other media, by the way.
This has been already done with music and other media, by the way.
This isn't really new. Major purchases often have contractual limitations. There was time in America where many houses had a restriction on their deed that prevented them from selling to African Americans.
The fundamental problem here is the method of contracting, and this change is sort of recent. Contract law has evolved to the point where you can enter a contract just by opening a box with very vague terms on it. I think that is ridiculous.
If Lexmark wants to have a program where you contractually promise to not resell in exchange for a discount, I'm fine with it. But slapping a warning label on the box shouldn't count as a contract.
But there really isn't any hope of courts changing the law on contracts. It's well settled now.
Somehow, I think Lexmark might have a problem with this. They want the benefits of the rental model without the drawbacks.
However, using IP law to gain the rights of ownership without the responsibility is something entirely different.