One obvious argument is that Rust frontloads its difficulty. It's a terrible tool for most 30 line tasks, simply because the majority of your work will go into arguing with the compiler. But that's true of a great many tools - if there's an adequate payoff in safety and comprehensibility at scale, they can still be worthwhile.
That doesn't solve the learning-and-usage problem, though. Most of us are aware that the explosion of dangerous-at-scale tools like Javascript is largely because no one adopts a language that's unfriendly until you reach enterprise sizes. Even if Rust is "worth it", it's unlikely to catch on while the learning experience feels like pulling teeth.