Dear God, please kill me now; I can't take any more of this bullshit. How about actually improving the software instead of piling more marketing bling on top?
What they really need are multiple developers working on multiple teams working on multiple projects.
Hum, you could argue that what they actually need is a sane road map for the project that allocates the devs they have in what the Firefox browser is actually lacking: better performance, memory management and bug fixing.