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I've now seen this for May 14th (today), 10/10/2010, now 5/31... it's sort of getting old. If you don't want to use it, close your account.

This isn't a crack addiction, I don't think you need a group of 100 people to do it with you for support. Or is it?

Why do you assume it's for support? I think that doing it on specific dates is intended to make it a statement, a visible drop in statistics.

Considering Facebook has north of 400 million users, how big of a dent do you need to be noticed?

A few thousand people quitting on May 31st just won't matter.