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It isn't a big deal. The question is, why is Google seemingly making such a big effort on this front, when they're dismissing other concerns (like what they're doing with your searches) as not a big deal?

I mean, I'm not one who's particularly nuts about Google and privacy -- we've known they're in the data mining business all along, anyway. This just smells very strongly of a PR move.

I agree. It is probably an attempt to mitigate damage that would happen when the regulators announce their findings.

On another forum I hang out there was a great long discussion about this when it surface - I was about the only one who thought it wasn't too massive an issue.

So there is concern out there; I'm glad they are being open about it. One less for the conspiracy theorists :)

Id say more "score one for the regulators". At least in one country. Without them this (and presumably other things) would not have been caught.