If a large user base were the only metric, then shouldn't Twitter have more robust revenue numbers? (Though I think I can see a world where Uber has more relevant tracking data than Twitter)

Also, I hate flying airlines where they'll keto allowing you ads on their in flight screen (I think I had one flight where there was no entertainment and just ads). I'd happily rider on a competitor with higher prices that didn't thrust a bright ad laden display on me during the trip.