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Ad blocking is here to stay. Some people compare it to antivirus revolution, allowing end users to protect their browsing experience against malware and malicious use of web.

Check this out: https://www.techdirt.com/articles/20160111/05574633295/forbe...

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Advertisements are very often intended to incept and promote an idea virally. They are, for better or worse, memetic mind viruses.

Adblockers are in a very literal sense antivirus.

Advertising induces desire to generate economic activity. If desire is suffering, then advertising (in the most extreme sense) can be viewed as a form of paid torture.

And then you have someone discovering the teachings of the Buddha from an ad ran by their local Dharma center seeking new patrons.

Second that! I love the analogy ;)

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