Sacramento, CA. Mean Salary (per latest BLS data) [0] for Software Developer, Applications: $107,540; for Web Developer: $78,050
Sacramento, CA Gitlab locality pay index: 0.39+0.25=0.51
Vs.
New York City, same BLS figures [1]: $108,770/$81,430
NYC Gitlab locality pay index: 1.00+0.25=1.25
Sac/NYC Salary Ratio (BLS): 0.989/0.958
Sac/NYC Salary Ratio (Gitlab): 0.512
Fundamentally, the rent index based methodology you are using is, I would guess, giving you below market pay almost everywhere that isn't NYC or San Francisco, assuming that you've hit the market wage for the skills you are targeting in your NYC baseline.
[0] http://www.globalpropertyguide.com/most-expensive-cities
I wonder if any of these indexes breaks down a city by zip code. A good analogy for here would be if you averaged all rent over the neighborhoods in Brooklyn then used that number for a bunch of candidates in Williamsburg.
It really penalizes living in a third- / fourth-tier startup hub, for example, vs either a first- / second-tier hub or a non-hub.
Taken from another perspective maybe it's an intentional filter on the candidate pool to specific cities or countries. That wouldn't seem to be consistent with most remote philosophies but it's something to consider.
Interestingly, Buffer's salary calculator is almost the opposite with a relatively small percentage difference between Nashville or Austin vs SF or NYC for instance.
Didn't notice it until after the edit window was closed.
Remote employees who are good at being remote have some very good options at this point of their career. Why the heck would they take less money simply because they had the foresight to move to a low cost of living location? Half the (stellar) people seeking remote work have built their entire lives around this fact - and have made very conscious decisions regarding their career and lifestyle.
Obviously it's working out for Gitlab, but I can't imagine any of my senior remote talent finding this acceptable in any way. I guess I could see it working for a couple years "converting" an engineer who is super excited to move into remote work vs. on-site. But beyond that, this policy seems extremely dangerous to me.
I'm not really sure what the justification for CoL adjustments is, beyond "we can get away with it". Apparently I'm worth paying $120,000 working from home in London, but if I move 70 miles south I'm worth half that. Not only does it make little sense logically, there's no way cost of living here is less than half that in London, so its not even calculated correctly.