AFAIR, we spend a lot of money on food, transport, holidays, electronic devices, ... All of which have become cheaper over the last few decades. The consumer price index reflects this. So, if a lot of items have become cheaper, even adjusted for inflation, others must become more expensive, adjusted for inflation.
The article even mentions this effect:
First, can we dismiss all of this as an illusion? Maybe adjusting for inflation is harder
than I think. Inflation is an average, so some things have to have higher-than-average
inflation; maybe it’s education, health care, etc. Or maybe my sources have the wrong
statistics.
But: Maybe this does not explain the whole effect, and maybe I am missing something important. I am not an economist, after all.