They do have a lost liter wine for $2.49 a bottle. They hide it. Forget the name.
I despised Whole Foods for years. It was just like throwing away money. My father couldn't even pass the stores--he would take a side road just to avoid the parking lot, even when he had a tumor in his liver. My dad didn't understand high prices, or throwing away money.
Anyways, a relative whom is too old to drive, had me take her there. She bought all the expensive items because she could. I didn't buy anything, until a few years ago; they really did lower the prices on certain foods.
(If anyone from corporate happens to read this--get rid of uniformed security. Hire undercover on the stores with high customer theft. For what you charge, I don't want to see security guards. While I'm at it get rid of the time clock sensors the Janitors scan. The job is degrading enough, you don't need to micromanage them. If I'm paying extra; treat all employees well. Yea, I do notice.)