I don't think that the people complaining about the price of this key appreciate all that it can do. Most of those people would probably be better off with the cheaper FIDO U2F Security Key.
I haven't found anything else that manages RSA Keys, TOTP auth and U2F in a single package. I'm going to buy this because it plugs into my pixel phone and it seems like it'd be more secure and convenient than my current Neo with NFC.