What are the best alternatives?
And I run everything through Segment rather than embedding individual trackers directly. Segment either relays data to other services or loads required JS on page load.
Of course my homegrown analytics reporting is far from Google's, but at least I have found a great balance between getting useful usage data on my sites, and at the same time respecting the visitors' privacy.
The one thing I didn't like, and stopped using it was the pricing , which looks like has now been updated to be more realistic.
Definitely checking it out again now.