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Before, back when they complained in the first place - that was completely awesome. But to gripe about having wasted time evaluating other solutions? This is something everybody should do. No matter how happy you are using any product, be it software, hardware, utilities, daily transportation, you consider evaluating costs/benefits of a "Plan B".

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Well, most users would trust the service/company less after such an incidence. Also, not everybody does a evaluation on every service every day.

I guess most do a analysis when signing up and would either forget about it until they hear of something cheaper from somebody or do a reevaluation after a fixed period of time like say every 3-6 months.

This sudden price change made everybody stop what they were doing and look for an alternative now. And people spent time doing research, brainstorming alternate ideas and some made the switch already and now they say Oops!. This is why they are griping.

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