One of the things that this article got me thinking about is how much less effective that model is. Sure, some Sunday from now,
maybe there's a NYT expose that reaches a national audience. Before that happens, the NYT reporters will reach out to Uber senior management for comment and give it time to compose some hollow PR about how seriously it takes the matter and that will run alongside the actual stories of problems.
Here we get the raw unvarnished story of someone effected and people can make their own conclusions. There's no middle man trying to make a buck and the making a buck is why NYT it's 'maybe there's an NYT expose.' Lawyers, advertisers, and other more important news all are considerations at editorial board meetings. Lots of stories get spiked.