* In 1975, the incidence rate for all cancers combined in the United States was 400 new cases for every 100,000 people in the population; the mortality rate was 199 deaths for every 100,000 persons.
* In 2007, the latest year for which we have updated statistics, the U.S. incidence rate for all cancers combined was 461 new cases diagnosed for every 100,000 people in the population; the mortality rate was 178 deaths for every 100,000 persons.
...
The improvements in survival seen since the mid-1970s reflect progress in diagnosing certain cancers, such as prostate cancer, at earlier stages and improvements in treatment.
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They're saying almost exactly what I was: Incidence hasn't changed much, and the survival rate improvement is just from early detection. Actual ability survive, treat or cure cancer _itself_ hasn't changed.