Longer term, my understanding is that we want to use Pocket's expertise and data to help build a recommendation engine for the open Web (Context Graph: https://wiki.mozilla.org/Context_Graph). This speaks directly to the problem of sites like Instagram which restrict links to external sites: users can enter via URLs, but they can't navigate away. (More reading: https://www.theguardian.com/technology/2015/dec/29/irans-blo...). If anything could help users route themselves out of these silos, it'd be a huge win for the openness of the Web.