It is also telling that it is used exclusively to undercut progressive stances -- things like feminism, liberal immigration policies, fair pay, etc. It is never used to undermine the position of someone who who has made a typically conservative stance. Let me demonstrate.
Statement 1: "I wouldn't want to work there because they have a reputation as having a sexist work environment."
Rejoinder 1: "Your obvious virtue signaling is a joke. I don't care what you think."
Statement 2: "I believe in the constitution and believe guns are a significant foundation to the freedoms we enjoy."
Rejoinder 2: "You are just virtue signaling. Ooh, look at me, I'm such a patriot. Ha ha."
Why is it we only see type 1 rejoinders and not type 2?
I'm still not sure if I'm annoyed or delighted to see Shakespearean insults coming back into fashion, although I've yet to see some commenter riposte that someone's wit is as thick as a Tewkesbury mustard...
"Misogynist"
"Cuck"
If only we could talk about ideas, not labels.
If nothing else, this will hurt their hiring on every level, which does hurt the company in the long run.